What is the UTM Builder?
UTM tags are labels added to a link — like ?utm_source=instagram — that tell Google Analytics where a visitor came from. They make campaigns, posts and ads measurable.
How to use it
- 1
Enter your page URL
Where people should land.
- 2
Fill in source, medium and campaign
Or use a preset.
- 3
Copy the link
Use it in your post, email or ad.
Features
All six parameters
Source, medium, campaign, term, content and ID.
Presets
Instagram, WhatsApp, email, Google Ads, Facebook.
Consistent values
Lowercase and underscores by default.
Popular uses
Social media
See which platform sends visitors.
Email campaigns
Measure newsletters.
Paid ads
Compare ads and creatives.
Frequently asked questions
Where do I see the results?
In Google Analytics 4 under Reports → Acquisition → Traffic acquisition.
Should I tag internal links?
No — it breaks sessions and hides the real source.