What is the Profit Margin Calculator?
Profit margin is profit as a share of the selling price; markup is profit as a share of the cost. They're easy to confuse — a 25% markup is only a 20% margin.
How to use it
- 1
Choose what you know
Selling price, margin or markup.
- 2
Enter the cost
And the other value.
- 3
Read the result
Margin, markup and profit.
Features
Three ways
From price, target margin or target markup.
Margin and markup
Both shown together.
Any currency
Choose yours.
Popular uses
Pricing products
Hit a target margin.
Shops and resellers
Check every product's profit.
Quotes
Price services correctly.
Frequently asked questions
What's a good profit margin?
It varies widely by industry — retail is often 20–50%, services higher.
How do I get the price from a margin?
Price = cost ÷ (1 − margin).